Today, video intelligence (vi) announces its launch as a mobile video advertising platform (BETA) bundling all advertising business operations currently run under Viewster. vi (www.vi.ai) will provide a dual business model of both brand and performance video campaigns.
With a focus on enhanced programmatic capabilities, vi brings superior and highly optimized user targeting to the market. As a growing authority in the industry, vi takes over the business unit of Viewster, which was selected as Inc. 5000’s 10th fastest growing company in Europe for 2016.
While most of the team will move over to vi, the consumer division of Viewster will continue streaming anime, documentaries and movies on www.viewster.com and its mobile apps.
“Mobile video has been at the core of our DNA for many years and spinning off vi lets us to put our expertise to the best possible use”, says Kai Henniges, CEO of vi video intelligence. “With vi, we are now in the sweet spot to make the mobile advertising revolution happen.”
video intelligence (vi) is a video advertising platform (BETA) that brings highly optimized ad campaign results to leading mobile advertisers. Deep behavioral learning plus smart predictive targeting means users get more relevant and engaging ad experiences, producing a measurable boost in mobile video ad ROI.
A recognized leader in the fast-growing mobile video advertising industry, vi was ranked #10 overall on the Inc. 5000 Europe list for 2016. With European roots and a global presence, vi has a growing team of over 55 people working in 6 offices across 6 different countries. The Viewster office remains in Berlin. vi represents the advertising unit that was formerly run under Viewster AG activities.