Contextual video technology company Video Intelligence and WSC Sports join forces in using AI-technology to provide fans with personalised video content that matches readers current interest
ZURICH, Switzerland & TEL AVIV, Israel (February 15th, 2021) – Innovative contextual video technology company, Video Intelligence (vi) and WSC Sports, the global leader in artificial intelligence (AI)-driven sports video technology, announced today a strategic partnership to revolutionise the production, distribution and monetization of sports content.
As part of the data-driven approach that both companies share, the partnership will include the optimization of automatically created compilations for discoverability, engagement, and subsequent monetization.
WSC Sports’ ‘automagical’ platform will ingest archive sports content from chosen media rights holders and automatically create hundreds of specially curated video compilations which will be contextually distributed and monetized by vi’s innovative AI-based technology.
The variety of specific clips created by WSC Sports, along with accompanying metadata which they also provide, will help vi’s algorithm surface the content in a better way, helping to dramatically increase it’s discoverability, and drive reader engagement.
WSC Sports and vi will collaborate first on an Italian football project, creating compilations of the best goals and best matches of clubs such as AC Milan, Inter Milan, Lazio and Fiorentina, and many more teams from the top tier of Italian Football. These videos will all then be contextually matched with publishers editorial articles across the globe.
“Through our partnership with WSC sports, we create a full-service AI-based alternative to the traditional sports content production and distribution model”. Kai Sackmann, Director of Sports Strategy and Partnerships at Video Intelligence said. “Our complimentary solutions simultaneously enhance the user experience, add multiple new touch points and create new ways to monetize short-form video. Together we increase the reach of rights holders, give publishers access to premium video, and most importantly – we create engaged and happy fans”.
“This partnership model essentially provides a win win for all involved parties.” Vadim Drozdovski, Head of Strategic Business Development at WSC Sports said. “Rights owners improve the reach and exposure of their content, the syndicator is able to provide better content matching and improve resulting engagement. The publisher is able to provide more tailored content to its users. This virtuous cycle results in a significant increase in content monetization for all parties involved.”
The partnership between WSC Sports and vi will initially focus on the use of artificial intelligence to make sports video workflows more effective and the two plan to work together on selected projects in the future.
About WSC Sports
WSC Sports’ platform generates personalized sports videos for every digital platform and every sports fan — automatically and in real-time. Currently being used by leading media rights owners such as NBA, ESPN, YouTubeTV, JLeague, FIBA, One Championship, Discovery, Bleacher Report, and many others, WSC Sports’ platform utilizes advanced AI and Machine Learning technologies to analyze live sports broadcasts, identify each and every event that occurs in the game, create customized short-form video content and publish to any digital destination. This enables partners to instantly generate and distribute professionally edited personalized clips and videos on a large scale, to engage audiences and maximize video monetization opportunities.
video intelligence is a contextual video platform, offering sports rights holders an end-to-end solution for controlled short form video distribution. Huge fan groups no longer watch entire live matches on TV, many prefer to view shorter sequences on smaller screens and their favorite news and fan pages. vi offers a distribution solution that already has all relevant outlets and monetization pre-integrated. vi uses modern AI technology to optimally place perfect videos and brand messages on sites and apps. vi works with leading digital sports entities such as StatsPerform, SNTV, ESPN, Sportdigital or Bleacher Report and creates 1bn+ contextual video opportunities per month for its network of partners consisting of 1000+ publishers, 200+ content creators and 100+ brands.