Advertisers care deeply for their brands and are beginning to embrace contextual advertising. They get a dual benefit: targeting users in environments where they are most receptive to their messages while avoiding environments that may feel or be unsafe for brands.
vi stories caters to both, offerings interest-based targeting and brand safety by placing complimentary videos within the matching context.
And we don’t just claim brand safety, we can prove it. We’re proud to showcase the JICWEBS DTSG Brand Safety Certificate. We have been awarded this brand safety seal by the UK organization based on our compliance with the Good Practice Principles set forth by JICWEBS. With regards to a catalogue of such principles, the vi policy was analyzed and our compliance documented. Video intelligence was awarded this seal In September 2019.