At video intelligence we’re all about context. We know that video is at its most powerful when served in the right environment. We’re also big fans of creativity, so when the amazing event series Creative Mornings ran a series of talks all about context, we divided and conquered and watched them all (well, all of the English language ones). To save you time, we’ve whittled them down to our Top 5, and posted them below


“There is a simple way to package information that, under the right circumstances, can make it irresistible. All you have to do is find it.” -Malcolm Gladwell


 So go ahead and learn some theory and practice, all about context:


How context is key in defining identities

Context remains a key element in connecting us to our purpose, our identity, and to one another. – Julia Bottoms Douglas


Using context to turn communication into stories

“Context is the situation, context is all the delicious details, context is your brand” – Rita Paskowitz


How the right words create context

Successful communication triggers imagination and can help us see things we might ordinarily miss due to the limits of our personal experiences. –  Frank X Walker


How to redesign constraints surrounding the creative work

The idea is that every creative project, and every creative process, or artistic practice, everyone’s lives exists within a contextual framework, that provides that project or that life with constraints and edges. And then outside of that contextual framework is another contextual framework, which might be financial constraint, biological constraints, gravity constraints, quantum mechanics constraints. – Curt Cloninger



The role of context in data reasoning 

When we teach tools for combating and refuting BS, context is everything. You can take a visualization and you can zoom in, zoom out, you can manipulate arguments, you can manipulate statistics. But we teach students to look for the context as a way of refuting.  – Jevin West



More about contextual advertising