Contextual segments on CTV / OTT
CTV publishers have some of the best content around, but often they're not packaging it optimally.
vi analyses CTV and OTT content to add new layers of contextual information.
This means brand messages can be placed within a context that makes sense.
For CTV / OTT providers this creates new, more valuable inventory.
For advertisers targeting becomes much more accurate, and of course, increases relevance, and reach.
