Last Updated: 01 February 2021
By having provided your consent to these terms, you allow us to process your personal data to the extent the purposes of processing have been explained to you in this Policy.
This Policy is current as of 01 February 2021 and implements the changes required by the EU’s Directive 2016/679 (GDPR), Switzerland’s Federal Act on Data Protection (FADP) and the California Consumer Protection Act (CCPA) as of the date of this document.
Personal data means any information relating to an identiﬁed or identiﬁable natural person (“Personal Data”); an identiﬁable natural person is one who can be identiﬁed, directly or indirectly, in particular by reference to an identiﬁer such as a name, an identiﬁcation number, location data, an online identiﬁer or to one or more factors speciﬁc to the physical, physiological, economic, cultural or social identity of that natural person (“Data Subject“). Personal Data does not include information that has been made anonymous or aggregated so that it can no longer be used, whether in combination with other information or otherwise, to identify a speciﬁc person (“Non-Personal Data“). We may sell Non-Personal Data to third parties from time to time.
2 Legal Basis for Data Processing.
We participate as an official vendor in the IAB Europe Transparency & Consent Framework and comply with its specifications and policies. You can find more information here.
For the following purposes, we require your consent as a legal basis to process your personal data:
- Cookies, device identifiers, or other information can be stored or accessed on your device for the purposes presented to you.
- A profile can be built about you and your interests to show you personalized ads that are relevant to you
- Personalized ads can be shown to you based on a profile about you ads that are relevant to you
- Market research can be used to learn more about the audiences who visit sites/apps and view ads.
If you wish to withdraw consent, please get in contact with us by email at firstname.lastname@example.org, to ensure that you are properly aware of the ramifications of withdrawing consent.
2.2 Legitimate interest
We have a legitimate interest to process personal information for the following purposes:
- Ads can be shown to you based on the content you’re viewing, the app you’re using, your approximate location, or your device type.
- The performance and effectiveness of content that you see or interact with can be measured.
- Your data can be used to improve existing systems and software, and to develop new products
- Your data can be used to monitor for and prevent fraudulent activity, and ensure systems and processes work properly and securely.
- Your device can receive and send information that allows you to see and interact with ads and content
2.3 Applicable Rules
Within the EU and for EU customers, the legal basis for data processing is Article 6, sections (a), (b), and (c) of the GDPR.
For customers outside of the EU, the legal basis for data processing are our Terms & Conditions of service provisioning. The security of data for EU and non-EU customers is safeguarded by the same high standard of our ISO 27001/27018 compliant combined DPMS/ISMS.
For customers in Switzerland, the data processing takes place on the basis of the FADP in its current iteration.
California customers may enjoy certain rights under the CCPA (see below).
3 Types of Personal Data We May Collect.
Depending on how you interact with vi’s online services (either as a connected Publisher or as an end user) we may collect the following types of Personal Data from you when you access and use our services (“Services“):
- your name, postage or billing addresses, telephone numbers and e-mail addresses;
- geo-location information;
- IP addresses from which our website(s) are accessed;
- demographic information including your age, gender, interests and favorites;
- your posts on our Website and your correspondence with us; and,
additional information we are required by applicable law to collect.
This data is used for the following purposes:
|User Type||PII||Process and Purpose Description|
|End User||IP Addresses||We may use IP addresses to analyze trends, administer the Services, track your movement, and gather broad demographic information for aggregate use.
We also use the user’s IP Address in order to be able to verify that our services respect the Brand Safety standards and Fraud Detection procedures.
|End User||Geo-Location Information||Used to determine from where customers and partners use or services. Geo-location is used in aggregated per-country form. No exact geo-location is sought or used.|
|Connected Publisher||your name, postage or billing addresses, telephone numbers and e-mail addresses;||Used for billing and correspondence purposes|
|Connected Publisher||demographic information including your age, gender, interests and favorites;||Used for general demographic purposes to fine-tune our offering and to fine-tune relevant advertising.|
|Connected Publisher||your posts on our Website and your correspondence with us||Used for correspondence purposes and to react to your demands and interests.|
|Connected Publisher||additional information we are required by applicable law to collect.||Used strictly within the legal requirements that information is sought for.|
4 How We Use Personal Data.
You agree that we may use your Personal Data to:
- provide you use of and access to our Services;
- operate, improve, and personalize our Services;
- give you access to your account information;
- provide you with customer service or customer support;
- process your application for recruitment;
- customize our advertising and marketing communications with you;
- customize, measure, and improve our content and advertising based on your ad customization preferences;
- deliver targeted marketing, service updates, and promotional offers based on your communication preferences;
- prevent, detect, and investigate fraud, security breaches, potentially prohibited or illegal activities; and,
We retain your Personal Data as long as necessary and relevant for our operations. In addition, we retain Personal Data from closed accounts to comply with the law, prevent fraud, collect any fees owed, resolve disputes, troubleshoot problems, assist with any investigation, enforce our Terms and Conditions, and take other actions permitted by law. When it is no longer necessary for us to retain your Personal Data, we dispose of it in a secure manner.
5 Your Legal Rights
If you wish to exercise any of the rights set out below, please contact us through the contact information set out above.
We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. If your request provides an email address, or our records contain your email address, we may ask you to verify your identity through such address. Where additional information is required, we try to ask only information that can be corroborated through our records. We may also ask you for further information in relation to your request to speed up our response.
You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive, or excessive. Alternatively, we may refuse to comply with your request in these circumstances.
We try to respond to all legitimate requests within forty-five days (or thirty days for residents in the EU). Occasionally it may take us longer. If so, we will notify you and keep you updated. If we deny your request, we will explain the basis for such denial. We will keep a record of rights requests and responses for at least twenty-four months in a log that will not be used for any purpose other than for record-keeping and analytics.
5.1 Residents of the European Union and Switzerland
5.1.1 You have the right to be informed on how we use your Personal Data
5.1.2 You have the right to know who your counterparty is
Video Intelligence AG, Mühlebachstrasse 54, 8008 Zürich, Switzerland.
5.1.3 You have the right to know for how long we store your Personal Data
Generally, we will store your Personal Data for as long as it is operationally necessary. Your data will be deleted once you terminate your business relationship with us and no obstacle for deletion, such as a legal requirement, interferes. All Personal Data is reviewed for usefulness every 5 (five) years.
5.1.4 You have the right to complain with a supervisory authority
If you are an EU citizen or an EU resident, please complain to the data protection authority of your home country.
In Switzerland, you may contact the Federal Data Protection and Information Commissioner, Feldeggweg 1, CH-3003 Bern. Please try to get in contact with us first; we will always try to seek amicable dispute resolution.
5.1.5 You have the right to ask us what Personal Data we store
In order to make use of this right, please get in contact with us as stated in section 1.
5.1.6 You have the right to amendment or correction:
You can request changes to the Personal Data we keep on you by sending a request to email@example.com or to vi video intelligence AG, Mühlebachstrasse 54, 8008 Zürich, Switzerland. We will respond to your request upon verification of your identity within a reasonable period of time and to the maximum extent practical.
5.1.7 You have the right to erasure
You have the right to demand that we delete all your data, once its usefulness is no longer there or it is no longer needed for fraud prevention or other legitimate purposes.
5.1.8 You have the right to restriction of processing
If you want to make use of this right, please, get in contact with us, as making use of this right poses some particular challenges that will need to be discussed with you on a case-by-case basis.
5.1.9 You have the right to data portability
You have the right to receive your basic data in an electronic format for transfer to another provider.
5.1.10 You have the right to withdraw consent
If you wish to withdraw consent, please get in contact with us to ensure that you are properly aware of the ramifications of withdrawing consent.
5.2 Residents of California
Under certain circumstances, you have the right to:
- Request disclosure of the categories of personal information the business collects, uses, discloses, or sells. These are detailed above.
- Request disclosure of the specific pieces of personal information we have collected about you.
- Request disclosure of the sources from which personal information is collected. These are detailed above.
- Request disclosure of the business or commercial purpose for collecting or selling personal information. These are detailed above.
- Request disclosure of the categories of third parties with whom we share personal information. These are detailed above.
- Request deletion of personal information collected or maintained by us. You must make this type of request via email or in writing. We will ask you to verify that you have requested deletion of all or certain personal information.
- Non-discrimination. Your exercise of privacy rights conferred under the CCPA will not result in discriminatory treatment.
- Use an authorized agent. California law allows you to use an authorized agent to make a request under CCPA on your behalf. You must provide us with written documentation that the agent is authorized to act on your behalf or a power of attorney. We may also contact you directly to verify your identity.
Notice to California residents: We do not sell information that identifies a person to other businesses.
You can make any of the requests by emailing us at firstname.lastname@example.org. We will need your name, email address, and confirmation that you live within California to respond to your request. We will require you to verify your identity prior to responding to your request.
5.3 Residents of Nevada
The Nevada Privacy Law provides Nevada residents with specific rights regarding their personal information. This section describes your rights and explains how to exercise those rights.
Personal Information Sales Opt-Out Rights
You have the right to direct us to not sell your personal information we have collected or will collect at any time (the “right to opt-out”). While we do not sell and do not intend to sell personal information, Nevada residents have the legal right to opt out even if their information is not currently being sold.
To exercise the right to opt-out, you (or your authorized representative) may submit a request to us by emailing us at email@example.com.
We endeavor to respond to an opt-out request by Nevada residents within sixty (60) days of its receipt. If we reasonably believe we require more time (up to 30 days), we will inform you of the extension period in writing.
Nevada law requires we provide the following contact information: Bureau of Consumer Protection, Office of the Nevada Attorney General, 555 E. Washington St., Suite 3900, Las Vegas, NV 89101; Phone number-702.486.3132; email: BCPINFO@ag.state.nv.us.
5.4 Other jurisdictions
You may have rights under data protection laws in relation to your personal data. Contact us for more information.
6 SHARING INFORMATION WITH OTHERS
You agree that we may share your Personal Data with third parties as necessary to:
- provide you with the Services which you elect to use, including the processing of payment for such Services;
- comply with laws and regulations or respond to litigation;
- allow advertising audits and analysis;
- allow us to engage a third party to perform surveys measuring your experiences and use of our Services; or
- allow designated third parties to assist with transactions, disputes and other matters regarding your use of the Services.
You can find a full list of the entities that your information might be shared with here: https://www.vi.ai/legals/. Please note that the provisioning of contextual videos leads to automatic decisions made by the auctioning system and that it is not possible in advance to determine which particular entity your data will be shared with. Please also note that only data relevant for the selection of an appropriate video will be shared and that all other data will not be affected
7 Feedback and Posted Information.
Certain features of the Services may enable you to submit communications, suggestions, ideas, comments, questions, or other information to us (collectively, “Feedback”) as well as post information to the Website for review by all users of the Services (“Posted Information”). Feedback and Posted Information become public information and are submitted at your discretion. When you submit Feedback and Posted Information, you expressly consent to our collection, use and disclosure of such information in any manner.
8 Do Not Track Disclosures.
We may track users over time and across third-party websites to provide targeted advertising, and we do not respond to Do Not Track (DNT) signals. We may also work with third parties that use tracking technologies on our Services to collect information about your online activities over time and across different websites when you use our Services.
9 Data and Information Security
We take a number of steps to keep your Personal Data secure from unauthorized access. For example, we ask you to use a unique and strong password and not to share this information with anyone. In addition, we use a reasonable level of encryption to limit access to the systems that store your Personal Data. Further, we respect and comply with applicable legislation on data protection.
vi.ai operates an ISO 27001/27018 compliant data protection management system as well as an information security management system comprising a total of 231 measures to safeguard your data.
We may also store information about you using cookies (ﬁles which are sent by us to your computer or other access device) that we can access when you visit or use the Services in the future. We collect information about the pages you view, the links you click, and other actions you take using our Services, or within our advertising or e-mail content. We do this to help improve the user experience of the Services. If you want to delete any cookies that are already on your computer, please refer to the instructions for your ﬁle management software to locate the ﬁle or directory that stores cookies. Please note that by deleting our cookies or disabling future cookies, you may not be able to access certain areas or features of the Services.
We reserve the right, if required, to employ other cookies or tracking systems than those named herein for the specified purpose.
12 Social Media Sites.
13 IP Addresses.
Every computer connected to the Internet is given a domain name and a set of numbers that serve as that computer’s “Internet Protocol” or IP address. When you request a page from any page within the Website, our web servers automatically recognize your domain name and IP address. The domain name and IP address reveal nothing personal about you other than the IP address from which you have accessed the Website. We may use IP addresses to analyze trends, administer the Services, track your movement, and gather broad demographic information for aggregate use.
14 Links to Other Sites.
Our Website may contain links to other sites that are not operated by us. If you click a third-party link, you will be directed to that third party’s site or service.
We have no control over and assume no responsibility for the content, privacy policies or practices of any third-party sites or services