We are very pleased to announce that vi has made some great additions to the team, signing four stellar new members who collectively bring a vast array of mobile and video industry experience. The new additions will be instrumental in helping us create our new performance marketing team.

In no particular order, please meet:

Olivier Law-Tho
International Head of Sales

Joining us from Dailymotion and with experience working with Aegis, Essence/GroupM, Havas, Heaven Media, Mediacom, MJ Media, OMD, Starcom and Universal McCann, Olivier is responsible for building our presence across new markets. He’ll also help us expand our relationships with leading advertisers, media agencies, trading desks and demand-side platforms (DSPs).


Craig Smith
Head of Demand Development

Responsible for programmatic demand, Craig works closely with DSPs and trading desks to connect our mobile video demand partners with our supply side in North America. He was previously Director of Programmatic Development at Vdopia, a mobile video supply side platform, where he was the lead contact for DSPs.



As we are preparing to launch our performance marketing offering, we are also welcoming on board two industry veterans specialising in mobile video and performance advertising:

Will Black

Director, Performance Sales

Will manages our new performance campaigns. He brings five years’ experience in the mobile industry, specialising in performance marketing. Will was previously Director of Advertising Sales EMEA at Digital Turbine – formerly Appia – where he managed relationships with top developers, enabling clients in EMEA to achieve their user acquisition objectives.


 Amber Littlejohn
Head of Performance Advertising Operations

Amber has been working with major publishers and mobile players for the past 12 years – from Sky, Microsoft, Multimap and ITV through to Future Publishing. Most recently, Amber was Director of Ad Operations EMEA at Opera Mediaworks, where she managed AdOps campaigns combining video and interstitial creative.


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