In November, vi Sales Director Steve Broadhead was invited to a roundtable discussion with The Drum. At the table were a host of mobile programmatic experts, from agencies, suppliers and publishers.

For a taste of what was discussed, read The Drum’s article here. For the full report, sign up for our newsletter and we’ll email you once it’s published.

Whilst we were at the event, we asked some of the panel to speculate on the future of mobile programmatic. We created five short films with their answers, which you can watch below – remember to share your favorite. Subscribe to our YouTube channel for future films.


Predictions – What will happen in mobile in 2017

The most exciting developments in mobile

The most annoying thing about Adtech

The most creative uses of mobile

What is programmatic?