First printed in 1848, Die Presse is one of Austria’s largest newspapers. In recent years the publication struggled to create a video strategy that delivered enough moving image content to populate every page, and advertising revenue to cover costs.
In this case study, Die Presse reveal how they used vi stories to increase their available pre-roll advertising opportunities from 300,000 to 31m in 2018.
It’s a must-read for anyone thinking about how to use video content to drive revenue.
Watch the film and download the case study below.