Cannes, June 22 2016: video intelligence (vi), a prediction mobile marketing platform, has dedicated itself to embracing the potential of mobile marketing and presents itself for the first time to the industry at Cannes Lions 2016.
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“Mobile makes up the vast majority of time spent online and is the only growing media consumption channel”, said Kai Henniges, CEO of vi in Cannes. “What’s more, mobile is the most personal and immediate device in the mix, yet mobile remains heavily under-funded by marketers. This creates a unique opportunity to drive cost effective results. vi´s predictive technology makes it happen.”
Last year, mobile overtook desktop as the primary gateway to internet access and now mobile is racing ahead of desktop, with people expected to spend 86 minutes on average on mobile media. This translates to 71% of global internet consumption occurring on mobile in 2016.
“Cannes Lions is celebrating creativity and we at vi, are excited to share our ideas on exploring the power of mobile marketing where you can boost your efficiency,” said Tilman Eberle, SVP Marketing at vi.
Mobile users want a highly personalized experience that speaks to their unique interests. When you deliver relevant messages, users see more of what they want. The result is happier, more engaged users that click away less and keep coming back to your content. vi’s strength is to show you (brand and performance marketers) how to use this game-changing technology in the most advantageous way to your business.
vi is a predictive mobile marketing platform (BETA) that helps brand and performance marketers deliver their messages to highly engaged users. Our machine learning and behavior-based targeting means users see more relevant marketing messages, and marketers drive better results. vi was ranked #10 overall on the Inc. 5000 Europe list for 2016 and has a fast growing team of over 55 people working in 6 countries.