Contextual video platform video intelligence (vi) has been selected by Google as a winner for the Diversity Equity and Inclusion (DEI) Award for launching purpose-led video campaigns to support purposeful brands in publisher environments.

What is Contextual Video Advertising?

Contextual video advertising is a term used to describe the matching of video advertising creative to the video content being watched in that moment. E. g. a Nike running shoe advert served before a piece of video content about running.

Content syndication

Content syndication is the practice of selecting content that was originally produced for one platform or website, and distributing that content to multiple 3rd-party platforms or websites.

A new SDK enables creators to embed contextually matched video content and advertising in their apps

In what is believed to be a first solution of its kind, video intelligence [vi] has launched a new SDK that brings sophisticated contextual video matching to mobile apps.

Video intelligence is to enter the CTV market with a new application of its contextual video technology. CTV publishers will be able to package up content based on topics for advertisers.