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why Context is Everything

Report | Dec 13, 2021

Measuring contextual vs. non contextual video

vi worked with research company Lumen and a leading coffee brand to determine the impact of contextual environments on ad effectiveness.

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Report | Dec 6, 2021

Sports Content Calendar 2022

The year 2022 is set to be a monumental one for sports. With a Winter Olympic Games, a controversial Soccer World Cup, and plenty in-between, people will be desperate to keep up-to-date with the latest news, results, and previews.

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Report | Nov 1, 2021

What is Contextual Video Advertising? | video Intelligence

What is Contextual Video Advertising?

Contextual video advertising is a term used to describe the matching of video advertising creative to the video content being watched in that moment. E. g. a Nike running shoe advert served before a piece of video content about running.

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Report | Nov 1, 2021

What is Content Syndication | video intelligence

Content syndication

Content syndication is the practice of selecting content that was originally produced for one platform or website, and distributing that content to multiple 3rd-party platforms or websites.

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Report

Video intelligence receives Google Certified Publishing Partner (GCPP) recognition

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