vi worked with research company Lumen and a leading coffee brand to determine the impact of contextual environments on ad effectiveness.

The year 2022 is set to be a monumental one for sports. With a Winter Olympic Games, a controversial Soccer World Cup, and plenty in-between, people will be desperate to keep up-to-date with the latest news, results, and previews.

What is Contextual Video Advertising?

Contextual video advertising is a term used to describe the matching of video advertising creative to the video content being watched in that moment. E. g. a Nike running shoe advert served before a piece of video content about running.

Content syndication

Content syndication is the practice of selecting content that was originally produced for one platform or website, and distributing that content to multiple 3rd-party platforms or websites.