Once again, AdExchanger gathered data-driven marketers in San Francisco for the USA’s largest conference on programmatic advertising. Our Head of Sales, Steve Broadhead and Head of Demand, Craig Smith, attended the event to get on top of the latest trends in the industry. We trawled through the many talks to find the three big trends… Read More

how to increase revenue

We know that trying out a new monetization tool can be tricky; you don’t know what to expect or the best way to make it work. So we’ve compiled a checklist to ease up the process, and help you make the most out of vi stories.   Use an ads.txt file and add video intelligence… Read More

Video advertising success infographic

2018 will see video come to the forefront of online advertising. Our “Putting video in context“ report tells you all you need to know about it. Download it now     The following is an excerpt from the report:  Now commonplace on both desktop and mobile social platforms, video advertising will break out of the in-stream… Read More

  New platform will enable media publishers to instantly deliver relevant content and advertising. February 2018 – video intelligence (vi) has today announced the U.K. launch of vi stories – a contextual video platform that connects media companies with content providers, helping them to deliver engaging and topical video to users based on the content… Read More

The Oscars are THE big thing in entertainment right now. There’s a lot of buzz created around the world famous event, ever-intensifying the closer we get to the 4th March. During the past month, the internet became awash with discussions of nominations and predictions on who will be the winners. Subsequently, there will be talk of… Read More

Mobile phone advertising

Why has vertical video not yet lived up to its creative potential? What needs to change? We asked experts from across the advertising ecosystem for their view.   Rachel Moss, Head of JWT Pace: “It is a big shift to move from filming 16:9 to vertical – and for a lot of online branded content… Read More

video insights report

At video intelligence we’re dedicated to helping publishers serve video, we’re nerdy about data science, enthusiastic about algorithms and crazy about technology. Our insatiable curiosity led to our “Video Insights” report, where we touched upon: Free download Connected TV Advertising SDK design Vertical video Advertising opportunities on Connected TV If content consumption on connected TVs is close to traditional television, then… Read More

tips for web publishers

For many web publishers, advertising placements are their main source of revenue. So optimizing advertising placements should be high on the to-do list – whether you’re an international news site or a small beauty blogger. But the potential of advertising can be limited by intermediaries – or ‘middlemen’. The year 2017 was sufficient proof of… Read More

The power of context

At video intelligence we’re all about context. We know that video is at its most powerful when served in the right environment. We’re also big fans of creativity, so when the amazing event series Creative Mornings ran a series of talks all about context, we divided and conquered and watched them all (well, all of… Read More

Guide for Travel Blogging

You’re on a mission to become a leading travel blogger. But do you know what are the key aspects you need to master in order to be successful? This article includes insights and practical tips on the following topics: Content Promotion Monetization   Travel blogging sounds like the dream job, but unless you can make… Read More

We have teamed up with Framework7 to better service mobile publishers/developers with app monetization capabilities. Framework7 is an HTML framework enabling developers to create iOS and Android mobile apps without the hassle of native coding and multiple development languages. App developers working with Framework7 can now easily insert advertising into their apps and start driving… Read More

benefits of native advertising

Looking to find out the difference between native advertising and display advertising? Or wondering if you should switch from display to native? Then read on, you’ll find examples, definitions and meanings for display and native. The definition of display advertising Technically, display advertising refers to any website advertisement – whether text, video, image or animation… Read More

As advertisers get ready for a massive $15.4 billion spend on video ads in 2018, text-based publishers are readying to pivot to video. Publishers that traditionally promoted text, banner, and out-stream video ads with their text content are now looking to produce video content – and monetize it with pre-, mid-, and post-roll video ads. While some publications are… Read More

by guest blogger Peter Banerjea. Making money from your blog can seem complicated if you don’t have your own product or service to sell. But it needn’t be. There are several channels that can turn your blog into a scalable revenue generating machine, without going into the trouble of creating products or offering services.  … Read More

by Sal Cacciato, our Head of Sales for North America. For the marketing industry, Programmatic I/O is on of the premiere programmatic shows. This year it had the largest turnout of all shows I’ve attended. On the agenda were all things programmatic, with an emphasis on the USA market, including (deep breath) ads.txt, fraud, mobile,… Read More

This is an abridged transcript of Kai Henniges’, CEO and Co-founder of vi, talk at Dmexco 2017. Taking a historical view of the adtech industry, Henniges explores how the industry came to be, how it got out-of-hand, and what we can do about it. You can watch the film of the talk, or read an edited transcript below.… Read More

vi connects new publishers to our platform each and every week. With so many new opportunities for advertisers to reach targeted audiences, we wanted to give an insight into some of our publishers. Viber is one of the most interesting messaging apps out there, thanks to its innovative approach to monetization. Their platform provides a great… Read More

Working in tech you need to make an effort to stay educated and up-to-date – and with the rate adtech moves, it’s even more important in our sector. Technology changes so much that we all need a regular list of sources to turn to when we need to understand something new, or get the latest opinion on developments. LinkedIn is… Read More

vi connects new publishers to our platform each and every week. With so many new opportunities for advertisers to reach targeted audiences, we wanted to give an insight into some of our publishers. We loved LUXIA’s unusual mobile inventory, ability to reach an in-demand audience, and the way they combine data. If you’ve ever joined… Read More

Video intelligence recently released our first ever SDK, a kit which enables mobile publishers to monetize their inventory through video advertising. The development of this kit has been some time in the works, so we spoke to Senior Product Manager Reeve Luiz to find out more about its development, usage and benefits. First of all, what… Read More

At video intelligence we’re all about mobile; with over eight years in the game, we’re specialists in mobile video, and we’re never far from our phones. So on our facebook page and twitter feed you can experience our take on phone culture. To celebrate our love of phones we asked some passers-by at Cannes Lions… Read More

vi goes direct and releases SDK   SDK created to empower publishers vi CEO Kai Henniges claims back media spend for advertisers and publishers New focus on transparency points towards industry trend video intelligence (vi), the shortest programmatic connection between advertisers and mobile publishers, has released a mobile video advertising SDK. The addition boosts the… Read More

Our mission is to be the shortest possible connection between advertisers and publishers. We wanted to put our money where our mouth is, and get both sides of the advertising ecosystem in the same room. And so vi direct was born. Representatives from a handful of website and apps were invited to Cannes to meet… Read More

On Saturday 17th June 2017, using only mobile advertising technology, video intelligence helped a local crepêrie increase its footfall by over 400%. Queues of locals arrived to sample its crêpes, having heard about the bistro on their mobiles. Les Fistons, a small, unassuming crepêrie in Cannes, usually hosts 15 – 20 people a day. According… Read More

Dmexco 2017 was a whirlwind of meaningful conversations, old friends and new contacts. We were there to launch our latest product – vi stories –and we were blown away by the positive feedback. Dmexco is an important show for us, we see it as the best place in Europe to do business. Watch our Dmexco 2017 Round… Read More

vi will be at Cannes in style this June, at Les Fistons, 9 Rue Buttura. That’s right, we’ve commandeered a crêperie for the week. You’ll find us just off La Croisette. It’s three minutes from the Palais, seven minutes from the Carlton, and far too classy to be near the Gutter Bar. Schedule 10.00 –… Read More

Our second vi tech blog update comes directly from our team in Kiev. Here, Sergey Koshel takes a chainsaw to hardware environments, as he argues for a radical approach to delivering new products.   The ad:tech industry imposes a lot of strong restrictions (SLA) on latency, and the availability of services. To play globally it… Read More

Luc Benyon, Communications Manager, video intelligence Mobile is changing user video experiences before our very eyes. For consumers, mobility means video viewing whenever and wherever. For advertisers it heralds unprecedented data-driven possibilities. At Mobile World Congress 2017, brands and advertisers were naturally well-versed in the potential of delivering targeted video. But the techniques were still… Read More

The vi team have just returned, energised, from Mobile World Congress. Our stand, which was affectionately known as ‘The Ring’ was a destination for discussions on the ad tech marketplace. Alongside introducing vi to the mobile community, we debuted our new product suite: vi in-stream, vi out-stream and vi engage. Here’s a fast-paced taster of… Read More

In a complex programmatic landscape of sizes, formats and deal types, vi has cut through the noise to create a clear and concise product offering. We’ve rationalized our advertiser offer under three banners: vi in-stream, vi out-stream and vi engage. Depending on their goals, our customers can now choose one of these options, and then… Read More

Welcome to the first in our vi tech blog series. These posts will get under-the-hood of video intelligence’s unique systems and technologies – showing how they work and how we build them. We’ll go into as much detail as possible, so people can really learn the machinations and hopefully develop themselves as engineers. For the first post we’ll meet Sofia… Read More

The video intelligence team is passionate about mobile. We’re expecting 2017 to be another eventful year in the world of mobile advertising in a number of ways Here, our knowledgeable team reveal what they expect to be the big developments in mobile tech in the coming year. If you want to meet the team, you can find us… Read More

The recent news regarding the scale of the ‘Methbot’ cyber-fraud operations was troubling, but we were glad to see that White Ops had done what they do best and halted the operation. video intelligence is proud to use White Ops to verify our inventory, so we know we’re in good hands and have not been affected. We strongly… Read More

Looking to the future of mobile programmatic In November, vi Sales Director Steve Broadhead was invited to a roundtable discussion with The Drum. At the table were a host of mobile programmatic experts, from agencies, suppliers and publishers. For a taste of what was discussed, read The Drum’s article here. For the full report, sign up… Read More

We are very pleased to announce that vi has made some great additions to the team, signing four stellar new members who collectively bring a vast array of mobile and video industry experience. The new additions will be instrumental in helping us to create our new performance marketing team. In no particular order, please meet:… Read More

The video intelligence (vi) team have now had a chance to reflect on dmexco in Cologne, and it felt like a launch party for vi. It was the biggest dmexco yet, with 50,000 attendees – and at times it felt like they were all dropping by our stand. It was great engaging with so many decision makers… Read More

Kicking off vi, we finally get the chance to do everything right from the start. We always wanted to get most of the team together in a nice place to meet in person and discuss life and work. Working from 6 different countries and offices this has never been easy and we had separate events… Read More

I’ve spent much of the past few years preaching the need for businesses to move budget into mobile video advertising. It combines the power of video with the growing reach of mobile devices as the consumer choice for entertainment, personal interactions and buying. For a long time, my argument has been that this is where… Read More

Cannes, June 22 2016: video intelligence (vi), a prediction mobile marketing platform, has dedicated itself to embracing the potential of mobile marketing and presents itself for the first time to the industry at Cannes Lions 2016. See our video moods from Cannes! “Mobile makes up the vast majority of time spent online and is the… Read More

Today, video intelligence (vi) announces its launch as a mobile video advertising platform (BETA) bundling all advertising business operations currently run under Viewster. vi ( will provide a dual business model of both brand and performance video campaigns. With a focus on enhanced programmatic capabilities, vi brings superior and highly optimized user targeting to the… Read More

Mobile ad spend in the UK is expected to rise by 35% this year, overtaking TV advertising spend for the first time, according to eMarketer. The research firm predicted that mobile ad spend will grow to £4.58 billion in 2016, accounting for 27.0% of UK total media ad spend. By comparison, TV spend is tipped… Read More

Mobile Video Advertising Drives Growth of Video Publisher and Adverstising Platform vi Zurich, March 1, 2016 – Inc. magazine ranked video intelligence (vi) No. 10 on the 2016 Inc. 5000 list of fastest growing private companies in Europe and testifies vi a growth of 1,551% over the past three years.Inc. magazine refers to the advertising business operations previously… Read More